NEW
4th edition, September 2013
The
New Business Road Test: What Entrepreneurs and
Executives Should Do Before Launching a Lean Startup
by John Mullins
Now fully updated for an unprecedented fourth edition,
The New Business Road Test, widely viewed as the
definitive work on assessing entrepreneurial opportunities –
whether from the entrepreneur’s or the investor’s side of
the table – is now in print, and has ‘gone digital’, too.
#1
on Inc. Magazine's "Best Books for Business Owners" list
Getting to
Plan B: Breaking Through to a Better Business Model
by John Mullins and Randy Komisar
Getting to Plan B sheds new light – and refreshing
clarity – on the term business model and will give you a
process to discover a better one for your business old or
new, as well as a framework for organizing your thinking. It
will reinvent your business plan, and your approach to
business planning, too.
Video:
Download Google Talk, “What
Entrepreneurs and Angels Should Do Before They (You?)
Dance”
Video: Download Campus
Talks: John Mullins "The New Business Road Test"
Video: Why Banks are No Use to Tech Start-Ups (from WSJ
Live)
Video: Entrepreneurship at London Business School
Video:
Some Thoughts on Business Models
Video:
Better Business Models: The Process
Video:
Better Business Models: The Five Elements
Video: Download
Interview with Forbes India "Can
you teach Entrepreneurship?"
