NEW 4th edition, September 2013

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Startup

by John Mullins

Now fully updated for an unprecedented fourth edition, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too.

#1 on Inc. Magazine's "Best Books for Business Owners" list

Getting to Plan B: Breaking Through to a Better Business Model

by John Mullins and Randy Komisar

Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.

Video: Download Google Talk, “What Entrepreneurs and Angels Should Do Before They (You?) Dance”

Video: Download Campus Talks: John Mullins "The New Business Road Test"

Video: Why Banks are No Use to Tech Start-Ups (from WSJ Live)

Video: Entrepreneurship at London Business School

Video: Some Thoughts on Business Models

Video: Better Business Models: The Process

Video: Better Business Models: The Five Elements

Download Interview with Forbes India "Can you teach Entrepreneurship?"