4th edition, September 2013
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Startup
by John Mullins
Now fully updated for an unprecedented fourth edition, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too.
on Inc. Magazine's "Best Books for Business Owners" list
Getting to Plan B: Breaking Through to a Better Business Model
by John Mullins and Randy Komisar
Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.
Video: Download Campus Talks: John Mullins "The New Business Road Test"
Video: Why Banks are No Use to Tech Start-Ups (from WSJ Live)
Video: Entrepreneurship at London Business School
Some Thoughts on Business Models
Better Business Models: The Process
Better Business Models: The Five Elements
Video: Download Interview with Forbes India "Can you teach Entrepreneurship?"