
Are you thinking of adding a session on bootstrapping and customer funding to your entrepreneurial finance or business plan course? If so, here are the resources you’ll need to do just that.
Download Chapter 1 of The Customer-Funded Business
Case Study: Budgetplaces.com
For the Budgetplaces.com (A), (B), and (C) cases and Teaching Note, click here.
For an overview of a suggested teaching session and discussion questions, click here.
For a great article on Bootstrapping, click here.
Case Study: Nobel (A) and (B)
For the Nobel (A) and (B) cases and Teaching Note, click here.
For an overview of a suggested teaching session and discussion questions, click here.

Listen to a podcast with John discussing "The Customer-Funded Business" on the podcast series, Commanding Business, Episode 54, from praxent.com
Listen to a podcast interview with John on "From Founder To CEO"
From SiliconRepublic.com, read “The Interview: John Mullins, entrepreneurship professor and author”
From Innovation Excellence, read an interview with John about The Customer-Funded Business
Listen to John Mullins featured on the podcast, “Likeable Radio with Dave Kerpen”
Watch John on the MSNBC program “Your Business”, discussing getting from "Plan A to Plan B"
Read articles written by John Mullins and about The
Customer-Funded Business:
Education
Post, featured articles “The Customer-funded business:
lessons from Indian entrepreneurs” and “Lucky
‘seven domains’ can save a start-up from disaster”
Strictly
Financial blog, "The Customer-Funded Business" by Michael
Wassermann discusses John's recent talk about the book
The
Chicago Tribune, "Customer-funded models help get
businesses off the ground" featuring John Mullins
The Financial Times, “The bitter truth about entrepreneurial success” discussing John Mullins
The European Financial Review, “Second Thoughts on Angel Investing" by John Mullins
Entrepreneur, “Is Crowdfunding a Disaster Waiting to Happen?” by John Mullins
Innovation
& Technology Today, “Mullins: Go with the
Customer-Funded Business” interview with John Mullins
Knowledge@Wharton,
“What Happens When Startups Raise Too Much Capital”
featuring John Mullins
Startup Beat
– Hong Kong Economic Journal, “Why Leveraging Sales to
Finance Growth Is Better Than Wooing a VC” translated
article by John Mullins
Entrepreneur,
“Why Leveraging Sales to Finance Growth Is Better Than
Wooing a VC” by John Mullins
Inc. Magazine, "5 Ways to Have Your Customers Fund Your Business", interview with John Mullins
VC-List.com, “Customer Traction: How Much is ‘Enough?’” by John Mullins
The European Financial Review, “Finance Your Startups Like Micheal Dell and Bill Gates” by John Mullins
Forbes, “Launching a Business: Call on Your Customers First, Angel Investors Second” by John Mullins
Startup Beat
- Hong Kong Economic Journal, "VC Funding
Can Be Bad For Your Start-Up" translated article,
written by John Mullins
Entrepreneur
Middle East, "It's
Time to Reevaluate the Facts: Second Thoughts on Venture
Capital" by John Mullins
WIRED’s
Innovation Insights, "Finance Your Business Like Bill Gates
and Michael Dell" by John Mullins
Business
Works, "Start, finance and grow your business like
Bill Gates" by John Mullins
The National, "International banks pull back from SMEs in the Emirates" with quotes from John Mullins
ProductNation Network, "Lessons for Customer-Funded Entrepreneurs #BootUpINDIA" by John Mullins
DNB Bank, "Got a Good Idea? Let Your Customers Fund Your Start-up!" by John Mullins, This article originally appeared on Huffington Post blog, March 10, 2013
Negocios, "A financiar con la ayuda de los clientes"
Page 1
Page 2
News is my Business, "Guayacán hosts book signing event with John Mullins"
National Entrepreneurship Network, "The
Customer-Funded Revolution: An Interview With John
Mullins"

John prefers to spend his time helping to
develop exciting young companies, so he doesn’t blog. But
here are some links to thoughtful people he respects who do:
Steve Blank
Andrew Chen
Jeff Clavier of SoftTech VC
Brad Feld of Foundry Group
Seth Godin
Sramana Mitra
Mark Suster
bothsidesofthetable.com